The New Craze in Town-Craze Fashion
By Maheen Hassan
With summer flaring up in heat, the need to wear comfortable and sleek clothes has never been higher. While flagrantly high priced lawns might not survive this heat, to pep up your look the easiest answer is to find tops that help you style an everyday look. With this aim in mind acclaimed high street fashion brand CRAZE launched their flagship store in Pakistan in Z Block DHA Phase III, Lahore. The brand has been introduced in Pakistan by entrepreneur Zeeshan Habib. The brand’s flagship store features CRAZE Spring/Summer collection of premium high street and casual wear for women.
There is a dearth of fashionable choices when it comes to high street style. Apart from a handful of overly priced fashion brands in malls, there are not a lot of options. The brand is renowned for their high quality workmanship and specialize in creating stylish and fashionable apparel including shirts, jackets, jeans tops etc. Craze first store in Pakistan will first feature the brand’s lines of sophisticated women’s wear. Perfect for day wear office meetings or high street fashion.
Speaking about the collection, CEO Zeeshan Habib said, “We are delighted to introduce our brand in Pakistan, aimed at professionals and those who have a meticulous taste for stylish clothing, which is diligently tailored. The brand’s apparel is made from a variety of luxurious and carefully woven fabrics with tailoring that ensures every item of clothing fits perfectly.”
Customer relationship is of immense importance and holds the key for the team at the brand and they are willing to take many steps forward to achieve complete satisfaction of the buyer. In this regard they have introduced customized fittings rather than the usual small, medium and large measurements.
Craze hosted a grand launch on Sunday 10th June. Lets go through the highlights of event.