The “BRANDED” Labourers
The strangest, yet unique form of protest has just been witnessed by Turkish shoppers at the high-end fashion retailer, ZARA. Many customers in Istanbul have found notes sewn in the pockets of their Zara purchases. The handwritten notes are from laborers, who claim to be unpaid for their work. The workers have asked for customer support to pressurize Zara to pay their deserved wages.
Zara is one of the most successful retail brands.With more than 2200 stores worldwide, the Spanish giant has an estimated worth of £8.6 billion. For a company that huge, it’s a shame the workers are unpaid.
According to the news, Zara had hired a third party company, named Bravo Tekstil, which closed overnight owing laborers several months’ wages. The same company has reportedly worked with Mango and Next as well.
Considering the news, a spokesperson from Inditex (parent company of Zara) told The Independent, “Inditex has met all of its contractual obligations to Bravo Textil and is currently working on a proposal with the local IndustriALL affiliate, Mango and Next to establish a hardship fund for the workers affected by the fraudulent disappearance of the Bravo factory’s owner.
“This hardship fund would cover unpaid wages, notice indemnity, unused vacation and severance payments of workers that were employed at the time of the sudden shutdown of their factory in July 2016. We are committed to finding a swift solution for all of those impacted.”
This is not the first time any brand has been embroiled in such controversy. Earlier, in 2016 H&M, Gap, Walmart and Next have been blamed to keep their workers underpaid.
The next time you shop, hope you will not find a note in the seam saying something like:
I have made this dress, but I am not paid for this.