Click-to-WhatsApp: New Addition in Facebook Marketing
Monetizing is always a priority for tech giants like Facebook, twitter and Google. In recent reports it has been confirmed that Facebook integrating WhatsApp (which is now own by Facebook) with it’s new add campaign, Click-to-WhatsApp.
According to TechCrunch, Facebook is launching a new ad unit that will let businesses create a link between the two platforms. WhatsApp is the most popular app for messaging with over 1 billion active users.
In Reports, Facebook has confirmed that it’s rolling this out gradually, starting first with North and South America, Africa, Australia and most of Asia. Facebook tells us that more than 1 million Facebook Pages already include WhatsApp numbers in their posts each month, which implies that there is already a pipeline between the two companies being used by businesses more informally to connect with customers more directly.
Currently, this service is not available to regular customers.
Read more about WhatsApp feature